01
My story
Where I come from, and why I design.
I’ve drawn since kindergarten and it never wore off. Comics and sci-fi taught me that a whole world can be built from a few lines, if you know what to leave out of the frame. I still look for that in every project.
In high school I danced breaking and painted graffiti. On the floor and on the wall the same thing works: you drill the basics until you’re bored, then you go out and show everyone. Graffiti was also my first lesson in letters, composition and how a mark works from a distance.
That is where my love for branding and print comes from. A brand is a whole world decided in a handful of choices. Print is honest: you can hold it, and you cannot patch it after launch.
UX and UI came from the same place: I wanted to have a say in how something looks, and in how it works for a person who has five seconds and a bad day. I still care about every pixel and every letter.
In 2005 I worked in Wales with children with neurological disabilities and challenging behaviour. There was no room for pretending or rushing. Every project of mine still starts with the person, and only then the product.
Off the clock I’m still a comics and sci-fi fan. I draw, cook, read, watch, design and print on clothes, and whenever I can I do charity work or share what I know. Above all, I spend time with my family 🙂
Off the clock